why use quantum mechanics essays

why use quantum mechanics articles Quantum Mechanics is the study of subatomic particles and their standards of conduct that are seen in nature. As the establishment of logical information moved toward the beginning of the twentieth century, issues started to emerge over the way that exemplary physical thoughts were not fit for clarifying the watched conduct of subatomic particles. In 1913, the Danish physicist Neils Bohr, proposed an effective quantum model of the iota that started the procedure of an increasingly characterized comprehension of its subatomic particles. It was acknowledged in the early piece of the twentieth century that light went as the two waves and particles. The explanation light seems to go about as a wave and molecule is on the grounds that we are seeing the aggregation of many light particles disseminated over the probabilities of where every molecule could be. In 1923, Louis De Broglie theorized that subatomic particles show wavelike and molecule properties for a similar explanation. The acco mplishment of these hypotheses propelled physicists to built up an approach to depict the conduct of subatomic marvels as far as the two waves and particles by methods for science. Newtons laws, the premise of great physical thoughts, help get exact data about the area of an item at any future time. Old style material science accept all impacts and areas of particles can be estimated without a moment's delay. The double wave-molecule nature of electrons contradicted such convictions. In an evolving domain, just like the idea of the electron, old style physical characteristics of position and energy are temporary marvels. No nuclear molecule can have both of these properties simultaneously. An electron can't be seen without changing its state. The synchronous estimation of two conjugate factors, for example, the force and position or the vitality and time for a moving molecule involves a restriction on the exactness of every estimation. This recognition is the thing that Werner Heisenberg refereed to as the pr ... <!

Internet Marketing †Acquisition and Retention Essay Example for Free

Web Marketing †Acquisition and Retention Essay The techniques for leading business have truly changed as the effect of globalization has causes a few adaptabilities and effectiveness in our ways of life and day by day life. Numerous organizations think that its expensive to open it in a physical area and extending through outlets, which regularly doesn't target enormous crowd. Accordingly, numerous organizations are beginning through web where they can target clients from everywhere throughout the world, showcase their items or administrations effectively and monetarily, and get installments immediately. Not just this, those organizations that don't work for all intents and purposes and have physical areas are thinking that its increasingly compelling and monetarily helpful to advertise their items through web, and that what is called Internet Marketing. Web showcasing likewise contains the components of Direct Marketing, where the advancement of items is done online, for example, sites (ResearchStarters, 2008). It doesn't imply that when organizations are begun online they would consistently spare expenses and be fruitful; actually, numerous organizations flop because of a few variables and one noteworthy of them is poor showcasing techniques. Obviously, the shoppers would not have any thought that another business has begun that for example, sells soccer pullovers, through its site. The objective market ought to must be made mindful of that business, the items, new offers/bargains, client esteem, input, and so forth. Hence, this requires the business to utilize successful showcasing instruments and systems where it can pass on the message to the crowd, dazzle them, persuade them to buy, and give input. Organizations can utilize web based advertising methodologies, for example, structuring sites that catch the eye of the clients from the start sight, compel them to investigate, cause them to understand that they are everything for the organization, give them ease in shopping on the web, and let them allow to give an input. In addition, organizations can likewise utilize the system of mass-messaging to the clients or potential clients whether they are people or different substances. Putting promotions on well known and most-visited sites is another procedure however is very costly. Lastly, the utilization of informal communication sites, for example, Facebook, Twitter, and MySpace, is worthwhile since it is economical and targets wide scope of crowd. Client Acquisition and Retention There is definitely no uncertainty about the way that it takes a business significantly more to spend in getting new clients than to hold the old or present clients. The explanation being that the obtaining of new clients require the business to direct statistical surveying, target them in another way, shape the items or administrations as per their necessities, reposition the brand that may harm it, and shape the advertising procedures appropriately. These all outcome in happening an ever increasing number of expenses for the organization; while, holding old or present clients is very productive since they have just attempted the items, have a picture for it, know the organization and its notoriety, and above all can bring about advancing them through verbal. Other advertising techniques for holding such clients incorporate contribution them enrollment programs, assembling great associations with them, expanding the contact with them, approaching them for criticism about whether they are fulfilled or not, improving help for them, and causing them to understand that they are a piece of the database and are given significance (Hughes, 2010). Additionally, maintenance of clients require the organization to reshape and get creative highlights and characteristics their items to cause those lethargic clients to restart purchasing the items on the off chance that they have halted to. There is a standard called 80/20 principle, which implies that 80% of the income originates from 20% of the devoted clients. In this manner, organizations ought not feel annoyed in the event that they need to contribute more on those clients since they are furnishing them with more deals. Along these lines, organizations can direct deals advancement exercises or other showcasing efforts for restoring them and draining them. Likewise, when organizations become more acquainted with that their specific clients have quit purchasing the items, they should lead reviews where they ought to ask the clients what were the explanation because of which they quit purchasing, what imperfection they found in it, what upgrades they need, and so on (Businessfast4ward, 2010).

Review Anxiety Coach App by the Mayo Clinic

Review Anxiety Coach App by the Mayo Clinic Social Anxiety Disorder Coping Print Anxiety Coach App by the Mayo Clinic Review By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Updated on August 06, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Danita Dellimont/Getty Images Anxiety Coach by Mayo Clinic is a self-help app designed to reduce anxiety, fear and worry common to social anxiety disorder (SAD) and other anxiety disorders. Anxiety Coach was designed by clinical psychologists Stephen Whiteside (Director of the Pediatric Anxiety Disorders Program at Mayo Clinic) and Jonathan Abramowitz (University of North Carolina). Exercises are based on exposure training commonly practiced as part of cognitive-behavioral therapy (CBT). The app also includes learning material so that users can learn more about how and why these techniques work. Overview The Anxiety Coach app is designed to be used over a period of several weeks to months as a tool to gradually face feared situations and reduce anxiety. The Anxiety Coach app consists of the following components: General instructionsSelf-testsAnxiety ratingsLearning seriesTo-do lists The app easily guides you through these different sections with a mailbox icon that indicates how many items you still have left to complete. Much like an email inbox, this is helpful when first starting the app so that you know what to do next. After reading through general instructions for the app, users are asked to answer a series of questions as part of self-tests for various anxiety symptoms. From there, you are asked to make a rating of your current anxiety level on a scale from 0 to 100. Both of these results (scores from 0 to 100 on the self-tests and current anxiety ratings) are then plotted on graphs to be tracked over time. In addition to the self-tests and anxiety ratings, users are directed to a series of readings to learn more about anxiety (what it is, how it affects you, when it is a problem  and why it doesnt go away) as well as treatment (how to break the cycle, CBT, other resources and strategies to avoid). Finally, the user is asked to create a To-Do List, which is essentially a list of items on a fear hierarchy. Users create this list by choosing amongst a list of problem areas and specific tasks. You are also able to enter your own user-generated hierarchy items. Once the list is created, you are asked to select an item that you are ready to perform: for example giving a compliment to a stranger on an elevator. Desensitization, Hierarchies and Social Anxiety You are then asked to rate your anxiety (on a scale from 0 to 100) prior to the event, as well as in two-minute intervals throughout. The goal is to stay in the situation until you have a 50% reduction in anxiety, at which point the item can be checked off your list or kept for additional exposure practice. Pros This app makes cognitive-behavioral techniques accessible to the general public through a self-help program that is cost-effective and widely available.This app has valuable content, including learning sections, a list of hierarchy items for browsing, and recommendations for finding a therapist.The developers of the app have incorporated tracking over time through daily anxiety ratings and self-tests as needed. The To-do list easily introduces exposure training into daily life.In general, the app sections are well organized and the initial mailbox icon guides you through the different components. Cons People who avoid most social situations might have difficulty answering questions about situations that they do not encounter.In the Learning about treatment section, muscle relaxation and breathing exercises are listed as strategies to avoid when trying to improve anxiety. A more complete description might include the reasons why these strategies dont work, or how they might be incorporated within a larger treatment framework (such as progressive muscle relaxation used in tandem with exposure hierarchies).A feature to prevent users from adding the same fear item to their To-do list more than once would be helpful.Creating the To-do list using the library of items is a little confusing and cumbersome.  In general, navigating backward and forwards in the app is confusing, as is editing your list once it is created.Users may find it cumbersome to use the app while completing exposures. Checking your iPhone every couple of minutes and making ratings while in a social or performance situ ation could be distracting both to you and to those around you.For some exposures, the two-minute interval between rates seems like a long time. In addition, it might be hard to extend some exposures long enough for a reduction in anxiety of 50% to occur; for example, giving a compliment to a stranger in an elevator is not likely to last even the two minutes required to make a second rating.When asked to indicate your initial level of anxiety, users are given a warning if they choose a rating that is very high (e.g., 85 out of 100). It is suggested that this level of anxiety or fear might be out of proportion to the situation. However, those with social anxiety disorder quite often have fears that are out of proportion to the situation but are still extreme and severe.Separate To-do lists for different fears might be a better way to organize the hierarchy items and make things less confusing. The Bottom Line While this app doesnt provide evidence of effectiveness or validation through controlled studies, it offers the advantage of involving real-life exposures and tracking progress over time. Its a bit clunky to use as an app and may be better suited to a computer software program. However, its use in the moment eclipses some of these difficulties to make it a practical tool that you may wish to consider. A Word From Verywell As technology advances, it is inevitable that apps and software programs will be used to help individuals make progress with regard to their mental health. There is no reason not to try out this new technology, as long as you are also receiving traditional treatment in the form of cognitive-behavioral therapy (CBT) or medication if you live with severe social anxiety. The 7 Best Online Anxiety Support Groups

Decision Making Of Diageo Alcohol Company Business Essay - Free Essay Example

Sample details Pages: 8 Words: 2456 Downloads: 1 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? Diageo is an outstanding alcohol company across the world. Its market includes 180 countries around the World. It produces a variety of alcohol including spirits, wine, and beer. Don’t waste time! Our writers will create an original "Decision Making Of Diageo Alcohol Company Business Essay" essay for you Create order It holds a handy number of alcohol brands. Among them, Johnnie Walker, Smirnoff, Guinness, Captain Morgan, Baileys, and JB are the most familiar to us. Diageo is founded in 1997 with its headquarters located in London, United Kingdom. In comparison to its alcohol brands, Diageo is still a young company. For example, Johnnie Walker has been introduced in the year 1865. In facts, Diageo could be considered as a newborn company from merging and acquisition of many alcohol companies. In short, Johnnie Walker joined Distiller Company in year 1925 and Distiller Company was acquired by Guinness in year 1986. Guinness then merged with Grand Metropolitan in the year 1997 and Diageo is officially formed. Diageo became an alcohol specialized company only since 2002 which is when it sold Pillsbury and Burger King. Since then, Diageo has no longer been making any products other than alcohol. 2. Pros of alcohol 2.1 Medical benefit Alcohol is a drug that is harmful to our body if consumed excessively, however an appropriate amount of consumption of alcohol is actually beneficial to our health. It is scientifically proven that an appropriate amount of alcohol can helps to improve our blood circulation just like when we exercise. In facts, there are some company that has promoted their alcohol products as a kind of nourishment. 2.2 Relieve stress and brings pressure Alcohol has a chemical effect to momentarily bring pressure to our brain. It can be used to relieve some stress if it were used properly. Other than that, alcohol could be a perfect item in a celebration and party provided that it is consumed in a suitable amount. 2.3 Preserve body warm Alcohol has long been used in various places as a body warmer during winter. Since drinking alcohol gives the effect of blood circulation, the body temperature of a person can be increased which gives rise to a better cold resistanc e. 3. Cons of alcohol Despite the advantages above, alcohol gives a lot more disadvantages that it offset its advantages. 3.1 Risk of health The consumption has been scientifically proven to have raised the risk of getting health problem. According to a rough estimation of experts, at least 33000 of death in UK are caused by alcohol. The negative effects of alcohol on health are becoming more obvious in younger people. Nowadays, it is reported that one third of the adults in UK has been abusing alcohol enough to cause a health problem. The alcohol consumers are exposed to a risk of experiencing hangover and various cancers. In reference to a recent discovery, the damage of alcohol to female is higher that of male. It is because that a woman body are not capable of processing alcohol as well as a man do due to the physical differences. Scientists have also proved that alcohol consumption can lead to mental illness like anxiety and depression. In the worst case, one might experience hallucinat ion and delusion. Ones memory could also be weakened due to alcohol consumption and it leads to decreased productivity. 3.2 Alcohol dependence Drinking large portion of alcohol regularly can lead to alcohol dependence. When a person consumes alcohol too rapidly, he is of a high risk of getting addicted to alcohol. Alcohol dependence gives negative symptoms like anxiety, depression, and even suicidal feeling. Strong alcohol dependence not only affects ones health but his financial condition as well. There are cases where some alcohol addicted people eventually committed crime to get their hand on to alcohol. 3.3 Appearance Excessive alcohol consumption also changes the appearance of a person. It can results in pale skin colour, black eye socket, and even growth of waistline. A bad appearance can affect ones confidence making him more unproductive. 3.4 Road accident Due to irresponsible drinking of alcohol, the number of road accidents has shoot up. Drinking alcohol can reduce ones consciousness, thus one shall never drink alcohol prior to any activity that hold a risk. To reduce road accidents, millions of dollars has been spent by government and other NGO in holding various awareness campaign and activity. 4. Guidelines in making decision Diageo as an international level hard drinks company has been practicing a list of ethical codes. It includes code of business conduct, code of ethic, consumer information policy, Diageo marketing code, environment policy, human rights policy, occupational health and safety, privacy policy, quality policy, and supplier policy. Now, we are going to focus on a few ethical code of Diageo which contribute to the welfare of its stakeholder. 4.1 Products code In the ethical code regarding product, it is stated that the company will comply with any legal requirement or law in the country of sales. They also comply with the Quality Risk Management Standards that is applied to their product. In extension to this standard, the product ethical code also includes a clause that the company product must be safe even to the customers and employees. To promise a better standard, Diageo has been making regular check on its vendor and third party producer to make sure all of them works in a ccordance to the Diageo Quality Policy. 4.2 Marketing code Diageo fully aware that while the liqueurs it produced bring pleasure and satisfaction to millions of customers, it is sometimes being misused by drunkards and brings up tons of problems contributing to the negative social cost to the others people around them. Thus, Diageo has come up with its marketing code to counter this negative impact on the society. This marketing code prohibits the company from targeting those underage people as its market. It also prevents the company from encouraging excessive and irresponsible consumption of alcohol. For example, Diageo do not make any advertisement depicting the consumption of its product under unsafe situation or on any violent themes. Another example is that Diageo never use its products alcohol contents as a main selling point. Lastly, the marketing code of Diageo disallows Diageo from promoting the alcohol as medicine that gives any positive effects on an individual. Th is is to avoid the company from giving misleading information to the society. 4.3 Employment code As one of the largest alcohol company in the world, Diageo has taken a proactive approach to enhance its employees welfare. For the purpose of ensuring the health of its employees, Diageo Occupational Health and Safety Policy and Diageo Physical Security Policy is set and enforced. Under this policy, any accidents happened and discovery of any matter that give rise to a risk to health, safety and security must be promptly reported. The matter reported must be analyzed fully to come up with a best solution. Health and safety training must be conducted to the employees whenever needed. Lastly, the company is expected to ensure that its member knows what to do if an emergency is to be arisen in the work place. Diageo employment code also takes into consideration of the matters regarding discrimination and harassment in the work place. It expects the employment to be conducted in a way free of biases where the employment of an individual is not based on race, religion, skin color or any such bases but his ability to do the job. To proactively prevent discrimination in employment, Diageo has been promoting workplace diversity. The employment code does not tolerate any harassment and abusive behavior in the workplace. Any person committed such behaviors shall be punished accordingly without fail. 4.4 Environment Policy Diageo Environment Policy emphasizes on the reduction of damages to the environment. It aims to achieve a condition where the business of Diageo will neither lead to long-term depletion of natural resources nor harm to the any species and the balance of biodiversity. To achieve this goal, Diageo has dig into its logistics and business travel. By selecting the type of transportation with concern of its pollution and fuel efficiency as well as planning the route of transport, Diageo has actually been able to reduce its negative environmental impact. Diageo has also invested into the research and development of environmentally friendly technologies in anticipation that the negative impact of its production to the environment could be minimized. The minimization of production waste is also an important key area that Diageo has focused on. 5. Corporate social responsibility Corporate social responsibility committed by Diageo can be divided into 3 main parts which is responsibility on their alcohol product, community welfare, and environment. All this 3 parts ultimately brings benefits to all livings being in the world. 5.1 Alcohol in society Diageo has long been admitted that their alcohol products do bring some negative impact in the society. Although the main cause of those bad cases is ultimately the behavior of the consumer who has actually misuses alcohol, Diageo do not put the blame on others. Rather, it has borne the blame and actively trying to be socially responsible in handling this problem. To counter the problems created by alcohol to the society, Diageo has makes 3 approach in promoting the practice of responsible drinking to the consumer. The 3 approach includes hosting a variety of programs, partner with other bodies, and introducing new company practices. 5.1.1 Programs In this respects, Diageo has supported programs that a rise the awareness of responsible to the people and bring changes to their attitudes. One of the efforts of Diageo is DRINKiQ. It is a website that provides supports for programs aiming to reduce the misuse of alcohol. The programs mentioned could be those that are aiming on parents, educators, law enforcers, and even retailers. Information regarding experts recommendation, how to practice responsible drinking, and some factual details of alcohol can be found in this website. 5.1.2 Partnership In term of partnership, Diageo has became partner of civic and government bodies and even media to promote the importance of responsible drinking. One of the examples can be seen in Diageos commitment to the Drinkaware Trust organization which helps explain the negative effect of abusive consumption of alcohol. 5.1.3 Company practices Different practices have been introduced to reduce the negative impact of Diageo alcohol products to the society. Marketing policy of Diageo is one o f them. An example of the contribution of the marketing policy can be seen from its prohibition on the company from treating the underage as a sale market. This helps to prevent the underage consumption of alcohol which is the major reason of alcohol related accidents. 5.2 Enhancing of community welfare To extent its social responsibility, Diageo has involved itself in various activity that help enhancing the overall welfare of its entire stakeholder and even to the whole community. According to the financial report of Diageo at the year end of 2009, Diageo has invested 1% of its company operating profit which amounts to 23.4 million dollar in the effort of enhancing the community welfare. The contribution of Diageo to the community can be categorised into 4 projects with different focus area. They are Skills of Life, Water of Life, Disaster Relief, and Employee Volunteering. 5.2.1 Skill of Life Skill of Life is a project of Diageo that focus on helping the unemployed pe rson or the disabled to get a job or to start their own business. Skill of life actually contributed indirectly in the economy of the nation by reducing the unemployment rate. The main course that Diageo apply to help these people is by providing training and other learning courses. 5.2.2 Water of life This project focuses on the supply of clean and drinkable water source in some third world country with inefficient technology to sustain a better quality of life. In this project, Diageo has spent half of its 1% of operating profit allocated for enhancing the community welfare in the providing water access to one million people from year 2007 until 2015. 5.2.3 Disaster Relief This projects focus is helping the victim of any disaster worldwide as its name propose. The helps provided include emergency relief which is the rescuing of the victim of disaster, long-term rehabilitation projects which help the victim in getting a new living environment, and employees fundraising program which raise funds from the company member for donation to those victims. One of the recent operations is the disaster relief for Haiti earthquakes victim. 5.2.4 Employee Volunteering This project supports Diageos members to voluntarily helping those in needs. A website called Giving for Good is established in the year 2008 for the employees of Diageo to raise funds to those in needs. It provides a chance for its company to donate and make contributions to the community. 5.3 Environment Diageo also contributed in preserving the environment. It realise the seriousness of global warming and various sign of natural resources depletion and has take active steps and measures reducing their pollution to the environment and wastage of resources. Diageo has put its efforts into 3 activities which is reduction of carbon emission, efficient use of water, and other wastage. 6. Recommendation After getting a deeper understanding of the ethical efforts made by Diageo Company, our group has come up with a few recommendations. 6.1 Tightening the enforcement of company policies and codes Diageo has been doing very well in establishing a complete set of ethical codes and policies that have take into consideration the welfare of every stakeholders. However, it wouldnt be taking any effects if they are not being enforced. Thus, we recommend Diageo Company to appoint some enforcer to ensure that all the ethical codes and policies are strictly followed by each member of the company. 6.2 Includes a guides on appropriate alcohol consumption We also recommend Diageo to include a guide in the packaging of their products as to what amount of consumption per day is appropriate. This information is crucial to the consumer. Many consumers have abuse the use of alcohol because they do not know of what amount of alcohol consumption would be harmful to their health. Since each type of alcohols have different characteristics, a general guide would not be useful. It would be the best if Diageo as a producers of such alcohols to make a guide for each of its products. 7. Conclusion After completing this assignment, our group has get a deep understanding on the way Diageo applied in handling ethical issues. Overall, the Diageo Company has done very well that it complies with the ethical standards. It has take into consideration the welfare of its entire stakeholders by establishing ethical codes to protect the right of its stakeholders and getting proactive in taking up its social responsibility. In this study, we found that all the decision and action taken by Diageo is actually ethical and correct in both the view of Deontological and Teleological as those decision and actions taken are the most suitable under the circumstances and brings up a positive consequence to its stakeholder. This assignment has total words of 2495 words exclusive of this statement.

Choosing Fate Over Destiny in Othello and the Epic of...

I have read, understand, and am in compliance with the Academic Honesty policy. In particular, I have not committed any kind of plagiarism. There are no un-attributed direct or indirect quotations or paraphrases from printed materials, websites, other students papers, or any other sources in my essay. By enrolling in this course, students give permission for their essays to be submitted to and analyzed by Turnitin.com, a service employed by the University to identify and document plagiarism in order to ensure academic honesty. Choosing Fate Over Destiny Inside the story of Othello and the Epic of Gilgamesh, the leading characters fought with concept of handling fate and destiny. Destiny is a predestined sequence of events believed to be a tempting authority. The anticipated outcome of normal development is Fate. Rulers of their times were regularly entertained and awarded with anything their heart’s desired. They had the authority to merely direct their ranks of power to get what they pleased when troubles and disputes arose. Gilgamesh and Othello wrestled the idea of what they were ordained to experience and believed by changing their fate they possibly will change their destiny. Othello commanded his fate in multiple sets of circumstances. Othello’s initial commanded fate occurred when he took Desdemona from her father, Brabantio, to marry her. Instead of doing what was expected of him to Brabantio, Othello, who was General of Brabantio’s army at the time,

African American Identity in Media Free Essays

The print ad was about drug abuse and risky teenage behavior. We have to be realistic and see that many of the victims continue to be African American teenagers, especially the ones coming from poorer families. Although any young person would be attracted to an ad like this one, it seems to reach out to African Americans more because it speaks of struggles and pressure, both of which they are most acquainted compared to other people in this country. We will write a custom essay sample on African American Identity in Media or any similar topic only for you Order Now What shared values or norms are promoted in the media or marketing piece you selected? The print ad highlights the values of identity and freedom. What the ad is saying is that you don’t have to give in to peer-pressure. You can do what your own thing and be your own person without destroying your life. You can be free from drugs and you do not have to fit into the stereotype of a â€Å"teenage junkie†. It’s not worth it. Be your own person. Own yourself. How do these values contribute to the cultural identity of African-Americans? It should bring about feelings of liberation and pride. African Americans have fought so hard in the past to have the same rights, walk the same streets and work in the same jobs as white people. This is what these ads are reminding them of. That they must continue to fight whatever it is that keeps them from being free. They must resist the stereotypes and transcend these daily temptations to join the deteriorating masses. These values create a sense of connection between them because it reminds them that freedom does not come easy but the sweetness of freedom makes it worth fighting for. Today many African Americans are leaders in business, media, sports, entertainment and all other possible fields — all because they transcended the stereotypes.    How to cite African American Identity in Media, Papers

Plot To Steppenwolf Essays - Steppenwolf, Magic In Harry Potter

Plot To Steppenwolf THE PLOT of steppenwolf - Steppenwolf opens with a preface by a young businessman, who introduces a sheaf of notes left behind by a lodger in his attic rooms several years before. This young man, the landlady's nephew, describes the eccentric lodger, Harry Haller, who called himself a Steppenwolf, meaning in German a wolf of the steppes, or plains. The narrator finds this an odd but apt description of the shy, lonely wanderer who revealed little about himself but left a haunting memory. The preface recounts Harry's arrival and the narrator's several encounters with him- on the stairs, at a concert and an art lecture, and in a tavern. He has decided to publish Harry Haller's records although he can't say whether the experiences it relates were real or fictitious. Haller's records, subtitled For Madmen Only, begin with a walk in the dusk after a boring day. The walk takes Harry into an imaginary world by way of a flickering sign, an appearing and disappearing little door in a church wall, and a peddler with a placard advertising, Magic Theater- Entrance Not For Everybody. The peddler hands Harry a pamphlet and vanishes. in his room again, Harry examines the pamphlet. It is called Treatise on the Steppenwolf and is a second portrait of Harry, a psychological one this time. It analyzes Harry as inwardly half man and half wolf, two selves in constant conflict. It describes Harry's struggle to be himself, which has resulted only in greater loneliness. It explains to Harry the role of the Steppenwolves- the artists and intellectuals- in middle-class society, and the geniuses who break free and become Immortals. It tells Harry that his wolf is an oversimplification, that he has not two but hundreds of selves. Some day he may see himself in one of the Immortals' magic mirrors, or find in one of their magic theaters what he needs to free his soul. Finally the anonymous authors bid Harry good-bye and cheer him on his path toward becoming an Immortal. Harry, again in the first person, compares what the Treatise says of him with a poem he has written about the wolf. He finds them both true and unbearable. He recalls the successive crises in his life, the despair, and the new self-knowledge he has gained each time at the cost of increased loneliness. He will not go through this again. He will end it, commit suicide. But first, the Magic Theater. After nights of search he finds the peddler, who directs him to a seedy tavern. Here he meets the bar girl Hermine, who introduces him to the prostitute Maria and the jazz musician Pablo. With Hermine as guide, Harry learns to dance and to enjoy sex and the night life of the city. He joins the revelers at a masked ball. Pablo, as master of ceremonies, invites Harry into the Magic Theater. Here, in a series of dreamlike adventures, Harry fights a war against automobiles, makes love to all the women he has ever loved, commits an imaginary murder, and prepares to be executed. Instead, he is con demned to go on living. Pablo rebukes him for messing up his magic with reality. Harry acknowledges that he will go on trying to face his inner self, and perhaps learn to do better next time.